08.10.2012 - First Russian QR-coded postage stamp thanks to Sotchi 2014
On the occasion of the Olympic Winter Games of 2014 (Sotchi 2014) Russia has issued an innovative, QR-coded postage stamp.
It concerns a combined effort of the organizing committee of the exhibition, ‘Marka’ (the Russian centre for publishing and commerce) and the Russian Post. The operation is supported by Olympic partner Samsung Electronics. The stamp features the official logo of the 22nd Winter Olympics in Sotchi as well as a code that redirects owners of any mobile device to the website of Sotchi 2014. The stamp has a nominal value of 25 rubles and it measures 37x37 millimetres. Sheets contain nine stamps each. Since 60,000 sheets were printed, the total circulation is 540,000 stamps. The philatelic program for Sotchi 2014 started already in 2011, with the stamp ‘Sotchi - Host of the XXII Olympic Winter Games in 2014’.